Today we are not only excited to highlight a great value out of Montepulciano, but shine a spotlight on Federica Morricone, owner of Villa Medoro Winery. In 1996, at only 22 years of age, Federica took over as the third-generation owner of Villa Medoro. A young and powerful businesswoman, she transformed the winery into the success it is today. She not only brought the winery to national and international markets but with her decision to focus on producing high-quality wines, a unique direction as the region typically favors quantity over quality, Villa Medoro is now one of the most awarded wineries of the region. In 2003, she met and partnered with Italy's most renowned enologist, Riccardo Cotarella aka "The Wizard." Since then, they have focused intently on producing quality-driven wines that over-deliver!